LEADING LUXURY GOODS 3D PRODUCTION
Our partner, M-XR, develops technology that can capture real-world objects and environments at scale. Their scanning system can accurately measure real world materials and produce photorealistic renderings of real world objects.
Getting the material right is key to photorealism because material uses an array of textures to describe how the object reacts to light. This type of photorealism is what makes AR experiences so much more believable.
In luxury goods, AR needs to showcase the craftsmanship of the product as accurately as possible. Mulberry required the best possible AR experience. The handbags M-XR created are photorealistic and AR-optimized 3D models of their latest luxury product, The Iris.
The results are astounding. Mulberry was able to showcase its new product virtually and impressed its customers at their special product launch events in Tokyo, New York and London. See the full case study on M-XR’s website here.